You Need a Full-Service Marketing Agency, Not a Web Designer

If you’re in the market for new website your first thought may be to seek out a company that specializes in web design, or a freelancer, but have you considered the risks? For instance, if you updated your branding and need a new site, a web design company may sound pretty good. But will you actually get the website you’re dreaming of?

Where a web design company will use their particular skills to create a standalone site, they may not have the ability to integrate it with other marketing efforts. And if you’re working with a freelancer, they may design a visually stunning site, but do you know how well-versed they are in other elements, like SEO?

That’s where agencies – like Business House – come in. A full-service marketing agency has more to offer than a specialist company or freelancer and here are a few reasons why you should consider hiring one for your next web project:

1. A full-service agency will be focused on your business as a whole, as well as your current needs.
When you’re working with an individual or team that specializes in one thing you’re allowing yourself to also pay someone to only care about that one thing. For a new website they may confer with you on appearance, specific pages, AdWords, and other elements, but they may not care about your company overall. And why would they? They’re just there for the web design.

With a full-service agency you’ll get much more. For starters, they will want to know the intricacies of your business to better help you succeed. Sure, they need to know your preferences on design and layout if you have them, but they’ll also want to know your story. An agency will also have questions about your competitors, target audience, campaigns, and other crucial information that will be useful in developing your website, as well as helping you meet your goals. And if you’re not sure about any of those thing – they have the means to help you clarify them.

2. You will have access to experienced, knowledgeable professionals across varied career fields.
When a company focuses on being good at one thing they place limitations on themselves, which also place limitations on who their ideal clients may be. If you’re working exclusively with a web designer, you’re missing out on digital marketing opportunities that could benefit your business. The individual or team you’re working with may also only specialize in certain aspects of their field, while severely lacking in others. For example, they may deliver a website that is coded to perfection, but lacking visual appeal.

We’ve mentioned the benefits of having access to a team of professionals previously, and we’ll do it again. When you’re working with a team of creative people they bring everything to the table. Front-end developers, back-end developers, social media experts, designers, SEO strategists – you name it. Plus, they all work together day in and day out to deliver quality projects to clients like you. If you want something specific for your site, they can collaborate to make it happen. If you have questions, they can answer them. And if you need something more than website, they have you covered.

3. You’ll get what you want, as well as the interaction you deserve.
A company that is focused on one thing doesn’t have time for distractions, which means you’ll get the work, you’ll pay for the work, and that’s the end of your relationship (barring no major issues with the final product.) It sounds simple, it may even appeal to some business owners, but in digital marketing where everything is constantly changing you deserve much more.

A full-service agency will deliver “more” and without any obligation. If they discover a new tool that could change your website for the better, they will share that information with you. If they get their hands on a piece of software that could revolutionize your business, you will know about it. And whether that means additional work for them or not, they want to see your business do well.

Web design companies and freelancers aren’t a bad option in some cases, and plenty of those same people go on develop full-service organizations later. But, if you want a new website it’s important to weigh the pros and cons. Dig in and decide what’s most important to you, what your needs are, and what you’re looking for in an end result. A full-service agency can deliver an entirely different level of service and experience than other options.

If you’ve got websites on the brain, let’s talk. We’d love to discuss further what we can do for you.