Does Your Website Stand Out Above the Competition?

First impressions are important, especially when it comes to your website; you need to make sure this first interaction is flawless. Not only is it essential to be visible to search engines, but your site should also make a lasting impression on visitors. In order to accomplish these goals, consider these three factors for your website:

1. Trustworthiness

Consumers do not want to give their money to a brand they don’t trust. Whether or not you’re putting out the best brand image possible is vital to the success of your company. If you’ve not put time and effort into your site, your customers will think the same will go for the time and effort that you put into them. That’s why a streamlined design is crucial for your brand’s image and reputation. Updating your content regularly will also help prove that your business is up-to-date on current industry trends which will help reiterate to your consumers that you’re a trusted professional.

Aside from design, security is another major factor to consider. If you’re managing an ecommerce site, customers will be more apt to make a purchase if they know their information is protected. 75% of shoppers say that they are more likely to make a purchase if they see a secure checkout logo. If your customer knows they are making a secure transaction, they are also more likely to become a repeat customer.

2. Speed

In our current age of technology, we expect information immediately. This is no different when it comes to the speed of a website. People will leave a page if it does not load fast enough, meaning you could be missing out on numerous leads. However, every second that is reduced from your page’s loading time results in a 1% increase in conversion rates. Not only is speed important in consumer satisfaction, Google also considers page speed when ranking sites. If your page is lacking, you could be losing your spot in search engine rankings.

You can test your site’s speed here. If your site scored lower than expected, there are a few things you can do to increase speed:

• Reduce and compress image sizes.
• Limit how many plug-ins are enabled.
• Cache your site.

3. Mobile-Friendliness

Mobile-digital use has grown drastically. Mobile now represents 65% of all digital media time. Not only is mobile accounting for a majority of digital time, consumers place a high degree of consideration on whether or not they will recommend a business based on their mobile site – in fact, 57% of users say they won’t recommend a business with a poorly designed mobile site.

Is your site mobile friendly? Click here to get a free basic evaluation of your mobile site. If your site is not mobile friendly, there are a few quick tips to consider when posting content online for the mobile user:

• Make sure any attachment or image is sized correctly and if needed, can be opened.
• Remove any unnecessary buttons that may be out of place or irrelevant.
• Be mindful of font sizes.
• Test your site on a variety of platforms and devices.

These are just a few important factors to consider when evaluating your website. If you need help with design, development, or optimization – we’re here to help. Fill out our contact form or call us at 270-401-3323.