8 Benefits of Working with a Social Media Agency

Social media is imperative for businesses and contributes to your brand’s overall success. Currently, 83% of U.S. adults ages 18-49 are social media users and the majority are visiting their social networks daily. If a business isn’t represented or present on social media, they’re missing out on opportunities to connect with their target audience, as well as attract new consumers.

While many businesses want to establish their online presence, this is typically easier said than done. Business owners don’t always have the time, resources, or ability to prioritize social media. And oftentimes, it’s not easy to justify the expense of hiring someone for such a niche role. That’s where outsourcing comes in. By partnering with an agency, businesses have the opportunity to work with a team that is skilled in connecting brands and audiences, plus they can back their efforts up with real results.

Still mulling it over? Here are some things to ask yourself when considering outsourcing social media for your business:

• Do I understand the ins and outs of social media for businesses?
• Am I aware of the most recent updates? How have I used them?
• How long would it take to hire an employee and train them to manage our social media? Do I even have time to do this?
• Am I sharing quality content, and do I have time to strategize, plan, and craft it?
• If I opt for an in-house hire, will they have all of the necessary skills to manage our social channels now, as well as the ability to adapt as social media evolves?

If you’re uncertain about the answers to any of these questions, we have news for you: Working with a digital marketing agency that specializes in social media marketing and management could be extremely beneficial for your business. Even better? We know just the team! Here’s how we can help your business:

1. Our Team

A major advantage of working with our agency over an in-house hire is having the opportunity to work with a team of skilled professionals. Strategy, content creation, design, advertising, and much more – you’ll have access to creatives with a robust skill set honed to serve your business. It’s our mission to deliver consistent results that drive growth. When you succeed, we succeed!

2. Experience & Insight

At Business House, we’ve been specializing in social media marketing and management since we opened our doors. Our team has been creating content, formulating marketing strategy, and engaging with consumers long before social media offered paid advertising or Instagram even existed and we’re still here – embracing new social channels, ever-evolving tools, and emerging technologies. This experience has helped us to gain a clear understanding of where social media has been, how things are progressing, and what is in store for the future.

3. Efficiency

Who doesn’t love saving time? Social media marketers are planners. First, we get to know the business, then we set to work – creating strategy, outlining concise goals, and formulating a plan to reach them. The allows us to work efficiently and effectively, creating content and advertising campaigns that get real results for your business.

4. Cost-Effective

The only thing most people love more than saving time is saving money. There is a common misconception that outsourcing is more costly, but in reality it’s very cost-effective. (Especially when compared to hiring a full-time, or even part-time, employee.) The professional experience, current technologies, reporting tools, and so many other aspects are unrivaled. Plus, you never have to worry about whether or not your budget is being put to good use, you know it is.

5. Latest Developments

The most consistent thing about social media: It’s always changing! As the digital marketing industry moves forward, a big part of our job is stay informed, knowledgeable, and capable of embracing the latest developments, then determining how they best apply to our clients. Working with our agency ensures your business will always be up-to-date on the latest trends, tools, and technologies available.

6. Consistency

Speaking of consistency… Maintaining an online presence for your business is about more than making posts. Consistency is key, in terms of both communication and measuring results. Remember, social media is about communication and relationships; your followers expect to hear from you. With our agency on your side, you’re guaranteed consistently planned and executed content that’s geared toward promoting your business and strengthening connections with your target audience.

7. Authenticity

Social media success is measured in engagement. If your business wants high engagement rates, authenticity is non-negotiable. Consumers love connecting with brands, which comes even more easily when their interactions feel genuine. As your social team, we become ambassadors for your brand. We take the time to get to know you, giving us the ability to embody what your business stands for and represent you authentically.

8. Software and Reporting

If you’re not tracking and reporting your social media efforts, there’s really no way to know if your they’re effective. Social media agencies aren’t just here to post on your behalf, we’re here to get results! We have software at our disposal that allows us to plan, curate, and schedule content at the most beneficial times for your business. We study and report on our marketing and advertising practices, so clients know exactly how and where their money is spent. The decisions we make are informed, measured, and backed by data.

Interested in learning more? We’d love the opportunity to work some of our digital magic! Contact our marketing team today.