Why Agencies Are Better at Social Media Management

The question is no longer if you should use social media to promote your business, but how you should use it. With so many options of what, when, and where to post, executing an effective social media strategy for your business can quickly become overwhelming. Hiring a marketing agency for your brand’s social media management not only lightens your workload, but ensures that your social media presence is worthwhile for your business. When you choose to partner with an agency here are a few things your social strategy will gain:

Consistent Post Scheduling
With over 4.75 billion pieces of content shared daily on Facebook alone, consumers on social media are being flooded with information. The key to an effective social media strategy is to ensure your message breaks through the newsfeed clutter without inundating your audience with content. To help that happen your marketing agency will conduct research to find out which platforms resonate most with your target audience, what kind of content your audience wants to see, and what times of the day/week will be most effective in reaching your audience. Your agency will implement a consistent posting schedule that can not only grow your business’s online following and engagement but increase your chances of making a sale. The best part? You don’t have to lift a finger.

Effective Ad Placement
Social media advertising isn’t just the latest trend in marketing, it has shown impressive results. 25% of people who see an ad on social media will visit the company’s store or website and roughly 15% will make a purchase. As part of maintaining your social media, a marketing agency can also handle your social advertising. Your agency can design creative ads tailored to each social platform you use, can handle the bidding and buying associated with placing social ads, and can ensure that your ads run at the most beneficial times. With proven results and an average cost up to 70% lower than other advertising methods, your business can enjoy the benefits of social advertising while your marketing agency handles all the tough stuff.

Reach Your Target Audience
Marketing agencies also have the expertise to target your social posts and ads to specific groups of people. Utilizing back-end tools of social platforms, your agency can make sure that your posts only show up in the feeds of users with specific education levels, job titles, and even important life events such as buying a new home.

Targeting your advertisements and social posts benefits your business as well as social media users by only showing your content to consumers who are likely to be interested in it. Your agency can work to make sure that your social content isn’t just hoping to reach the right people, it’s guaranteed to.

Monitor Your Reputation

As we shared last week, social media can be a great customer service asset for your business. Not only can a marketing agency handle the customer service aspect of your social media, they also specialize in social media listening to ensure you maintain a positive reputation among social users. They can monitor the reviews and comments sections of your social profiles to endorse the positive buzz and attempt to control and de-escalate any negative discussions that may occur. Discussion of your brand on social media can make or break your business, so having an agency looking out for your business online can be a lifesaver.

Although it may be tempting to take a do-it-yourself approach to your brand’s social media strategy, it simply isn’t as effective as agency social media management. Working with a marketing agency for your social media can lead to a bigger, better online following, a more positive reputation online, and a noteworthy ROI on your ad spend. You already have enough to worry about as a business owner, leave the social media to us.