The Marketing Contract: Everything You Need To Know

Marketing agencies often try selling themselves on a “no-contract” concept, but contracts are necessarily a bad thing?  When you break down the purpose a marketing contract serves, for both the client and agency, it’s best to keep a few things in mind before you rush into a no-contract relationship.

For starters, if you hear the words “no-contract” it’s typically a sign that you should look deeper into what the marketing company is charging for their services.  More often than not they will be asking for a lot of money, and upfront, before they ever complete any work for you in an effort to protect themselves.  Without the money upfront they can’t afford to build and optimize a website, especially if they think a client may be a risk and not stick around for project completion and payment.

Additionally, if they are building your online presence or working on search engine optimization (SEO), no-contract offerings put you at risk. Without a contract there is no legal obligation for them to hold up their end of the deal and complete their portion of the work. They could easily take that money you paid upfront and you never see the work you paid for.

When it comes down to it a marketing contract doesn’t just benefit the agency, but rather the client as well – ensuring that work will be done for a set price and guaranteeing all parties involved that there will not be any issues down the line.

If you still find yourself questioning a marketing contract, try doing a side-by-side comparison.  Look at the timeline, work the contract will entail, and pricing information.  Reviewing line items beside their contracted pricing often provides more transparency, where as a no-contract approach doesn’t give you anything and could end up costing you more money for time that you’re uncertain about.

To break it down a contract offers you:

• Security
• Responsibility
• Confidentiality
• Professionalism

All of this is to say, don’t fear a marketing contract, embrace it!  After all, it is a first step of building a trusting relationship with your marketing agency, they want to deliver quality work to you and being held accountable on paper ensure that all parties are on the same page.
Looking for a professional marketing agency to assist you with your digital marketing needs inclusive of search engine optimization?  Reach out to Business House, LLC marketing agency for a FREE consultation.  With our talented team of marketing professionals, we’ll be sure to be your one-stop-shop where you can do it all and do it right!  Marketing contracts are included. 🙂