HERB JONES CHEVROLET

Herb Jones Chevrolet Buick GMC is a automotive dealership that has been a marker in Hardin County for 50 years.  While their brand name carries much recognition, they are a true testament that you must maintain visibility in an ever changing competitive market.  We have helped them do just that through integrated campaigns, social media management and traditional marketing.

The automotive market has dramatically changed throughout the past 10 years and has been shifting to a more digital approach to marketing and advertising.  Being located in a small town, Herb Jones Chevrolet didn’t want to abandon traditional marketing all together, even though the trends for the masses have been delivering less and less marketing through these means.  We have seamlessly integrated their digital and traditional marketing strategies to serve one another.  The digital marketing, specifically social media management, for Herb Jones Chevrolet, has allowed us to hone in on their target market and reach more in-market buyers.  Social media has allowed them to show potential consumers what they may be looking for.  The traditional marketing keeps the brand at top of mind awareness.  Together, we have maintained Herb Jones Chevrolet’s strong presence in the Central Kentucky area.