The Power of Email Marketing

With social media taking the world by storm, many business owners are neglecting the O.G. of digital marketing – email. Email marketing continues to be an effective method of promoting and maintaining brand image, which is why business owners should embrace the platform, instead of forgetting about it. If you’ve been letting your email marketing fall to the wayside, here are a few reasons to utilize this tried-and-true marketing tool to help grow and maintain your brand:

MAXIMIZE REACH
At the end of the day, you can exhaust all your efforts (and budget) on a digital marketing strategy, but none of it will matter until you nail down exactly how to reach your target customer. Email usage is worldwide, in fact, 205 billion emails are sent daily. And that number is expected to reach 246 billion by the end of next year. With almost three billion email users worldwide, the opportunity to reach almost half of the world’s population is literally at your fingertips. If the sheer amount of email users wasn’t enough to sway you, 88% of smartphone owners actively check email on their mobile devices, enabling your business to expand its reach beyond desktop and into the hands of billions of potential consumers

COMPLETE CONTROL
One of the most appealing aspects of email marketing is the control factor. In business, it is extremely rare, if not impossible, to have control over every aspect of day-to-day operations. Email marketing is one “sweet spot” that allows complete customization and freedom over what your consumers see from your brand. For starters, email marketing is surprisingly cost effective. Whether your email list is large or small, there are various software programs and plans available to fit your subscriber count and budget.

These programs also allow for automated delivery. Going live with a surprise sale? Launching a new product? Important news or recall? Get ahead of the game and save the last-minute chaos by scheduling your email blast in advance.

Another added bonus of email marketing: audience insights. Valuable information, such as when users are opening your email, click-through-rates, and average industry open rates can give you a better understanding of your consumer’s behavior, not to mention immediate results.

[Tip: When sending emails, it is always beneficial to offer a touch of personalization. Studies show personalized emails receive transaction rates that are six times higher than others.]

GROWTH & CONVERSION
If there’s one universally understood word in business, that word is conversion. After time, effort, and resources are spent, businesses expect to see results from their marketing efforts. Email can serve as an effective channel to start conversation and generate leads. According to the DMA, for every $1 you spend on email marketing, you can expect an average return of $38.

Return-on-investment for email marketing doesn’t just stop at digital, it gives some traditional marketing efforts stiff competition. With an impressive ROI of 28.5%, email marketing far exceeds direct mail’s ROI of just 7%. When it comes to conversion, email marketing has the potential to turn prospective clients into loyal customers, which is something no business owner should ignore.

These are just a few examples of the power of email marketing. When used correctly, it gives brands the opportunity to strengthen recognition with new and potential clients, create a sense of loyalty, and ultimately – facilitate growth. With its proven track record, email marketing shouldn’t be underestimated or ignored. Need help perfecting your digital marketing strategy? Contact us to get started!