Personalization is Key to a Successful Digital Presence

In an everchanging, expansive digital world making your digital presence stand out can feel challenging. Many brands struggle with creating a marketing strategy that sets them apart from competitors. They get caught up in the logistics, which often causes them to overlook the most basic element of a successful digital presence – personalization.

Research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences; and 52% of consumers are somewhat likely to switch brands altogether if a company doesn’t make an effort to personalize their communications. Curating personalized content allows your brand to interact with consumers on a personal level, and in turn improves overall customer experience and enhances brand satisfaction. Let’s explore the importance of personalization across multiple online platforms:

Email Marketing

Although email marketing has stood the test of time, it’s important to note: Email campaigns must evolve to remain effective. Sending standard, mass emails doesn’t cut it anymore. If you’re not personalizing email campaigns, you could be putting in a lot of work for little return.

Brands that employ personalization in their email programs reap benefits such as higher order values, conversion rates, and open and click-through rates. In fact, personalized emails receive transaction rates that are six times higher than others and organizations generated 17% more revenue through their campaigns than marketers who didn’t.

Social Media Marketing

In terms of personalized communication, your social media platforms are where your brand really has a chance to shine. Social networks offer unlimited opportunities for meaningful interaction with consumers. Studies show that 50% of consumers are more likely to buy products or services from a company they can contact via social media. And 56% of social media users say they feel a stronger connection to brands they interact with through social networking. It also provides your business with valuable tools that shed insight on consumer behavior – enabling your brand to recommend unique products and services.

User Experience

The opportunity for personalization doesn’t just stop with email and social media marketing. According to 70% of surveyed buyers, a seller’s website is the most influential channel when making a purchasing decision. Marketers have noted the value of personalized websites too, reporting double digit returns in marketing performance and response.

If the buyer and seller perspective wasn’t enough to sway you, 58% of consumers say a personalized experience is very important when purchasing from a company; 57% say that they’re willing to share personal data online in exchange for personalized offers and discounts. This can be a huge benefit to brands who wish to gather data to learn more about their consumers.

A study by Epsilon revealed that 90% of users find personalization appealing, which makes sense. The information overload being served to consumers can be overwhelming; it’s only natural they are looking for ways to regain control over their online experiences. Personalization goes a long with consumers so, we want to know, what does your brand have to say?

Business House specializes in data-driven digital marketing solutions for businesses, like yours. If you’re interested in learning more, contact us today!