Invest in Your Digital Assets

Digital assets may be one of the most important parts of your marketing strategy. An optimized web site and social media strategy can be the key in increasing your number of consumers and driving business. If you have not been getting the results you had hoped for, there are three red flags that you should be looking for when measuring the success of your digital assets.

You don’t know how you fall SEO wise.
While not fully comprehensive or totally uninfluenced by your previous searches and location, searching for your business in Incognito mode is one way of getting a general idea of where your site stands in terms of search engine optimization. If you’re not ranking as high as you would like, it may be time to invest in SEO.

Google makes continuous updates to their ranking algorithm so it is important to always keep your website refreshed and up-to-date. By updating your content and including relevant keywords, your optimized pages will help search engines understand your page and will give you better, organic results rather than if you implemented a keyword stuffing approach.

You have no way to measure your online consumers’ behavior and traffic.
Are you currently tracking what your consumers are doing on your site and how they got there? If not, you’re missing out on a huge opportunity. Tracking consumers’ behaviors is integral in determining if your site meets the needs of your customer. By tracking their behavior, you are able to understand the pages your customers are most interested in and those that aren’t meeting their needs.

Measuring where your consumers are coming from – whether it’s from a search engine, social media account, or backlinks – you will know how to optimize your site and what your customers are most interested in. These measurements will be key in your future campaigns to understand how, when, and where to target your customers.

You’re not sure how to make your assets work together.
Your social media accounts’ main objective is to drive people to your website in order to convert. If your interaction between the two platforms are not optimized, it is likely that you will not reach your desired results.

Another huge impact that social media plays is that it is one of the most effective ways to push out your SEO-based content. While social media is not a factor directly involved in SEO ranking, it is key in determining what your audience is interested in and is a great medium for pushing out your content to pull customers back to your website, which in turn, will increase SEO results.
Do one of the red flags mentioned above apply to your digital assets? Maybe you’re just not getting the results you were hoping for. We can help ensure you’re getting the most out of your digital assets – contact us today for more information.