4 Digital Marketing Tips Companies Must Consider

Over the next year, spending on digital marketing is expected to increase by nearly 15%. And it’s easy to see why, considering the average person spends more time with digital media than with all other types of media combined. While it’s undeniable that digital marketing has become crucial to any marketing plan, it must still be done right in order to be successful. To make sure your business gets all it can from digital marketing, check out these 4 Digital Marketing Tips Companies Must Consider:

1.User Experience Is Everything

The Uber app, winner of multiple user-experience and design based awards

In the same way that a solid handshake makes for a good face-to-face first impression, a user-friendly website is key for a good online first impression. In fact, 88% of people are less likely to revisit a site after a negative experience. It is important to ensure that your website is visually appealing, easy to use on both desktop and mobile devices, and that it provides visitors with the information they seek fast – and we mean really fast, since 40% of users will leave a website if it takes longer than 3 seconds to load.

2. Focus On Visual Content

When it comes to digital marketing, visuals are what make people pay attention. According to Social Media Examiner, content that includes images receives 120-180% more engagement than text-only content. Video has also proven itself pretty powerful for a brand’s digital marketing, with customers who view branded videos anywhere from 64-85% more likely to make a purchase. Visual content such as images and video in social media posts not only allows your business to easily showcase its products and services, but also presents the opportunity to make your brand feel more personal.

3. Don’t Forget About Mobile

Although digital marketing via mobile devices has grown tremendously in the past year, only 21% of businesses say they have a mobile site and an app. But with mobile users reportedly 4 times more engaged than desktop users, mobile marketing is a powerful way to reach your target audience. In addition to providing a huge opportunity for e-commerce, marketing via the mobile web and apps allows for the distribution of mobile coupons, which 50% of consumers said would make them more likely to visit a business.

4. Track Your Progress and React Accordingly

Digital marketing gives brands the unique opportunity to easily track analytics in real time to see what’s working and what needs improvement; however, 18% of small businesses don’t track anything. With digital analytics, you can see who is viewing your content, how they discovered your content, and even in-depth demographic information about them in order to reach them with your content again in the future. Businesses who monitor analytics are able to achieve the most efficient ROI by better catering to their audiences and, according to a recent report, have seen up to an 11% increase in brand awareness.

No matter what your brand or business, digital marketing – when executed correctly – has the potential to take your marketing strategy to the next level. It is continuously becoming more smart and innovative, and your brand could contribute to that growth.