some light reading

CURATED JUST FOR YOU.

August 28, 2019
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Battle of the Websites: Custom vs. Free

Websites: an asset beneficial to all businesses. Yes, all of them. Consumer shopping behaviors have drastically changed over the years, with online shopping continually being on […]
July 24, 2019

The Value of Social Media Marketing in Your Marketing Strategy

Television commercials, billboards, newspaper ads – these are what people used to think about when they heard the term “marketing.” For many years, these traditional mediums […]
June 20, 2019

How to Handle Negative Online Reviews

In business, some things are simply inevitable, one being negative online reviews. Whether you have two reviews or 200, there will always be someone who wasn’t […]
May 24, 2019

8 Benefits of Working with a Social Media Agency

Social media is imperative for businesses and contributes to your brand’s overall success. Currently, 83% of U.S. adults ages 18-49 are social media users and the […]
April 25, 2019

Save Your Website: 5 Common Mistakes to Avoid

As the saying goes: first impressions are everything. This can be applied to life in many ways, from face-to-face interactions to digital ones, including how consumers […]
March 29, 2019

Right in the Feels: The Power of Emotional Marketing

People are emotional beings. We feel first and think second, which is why emotional marketing is such a powerful way to communicate with consumers. Logic would […]
February 28, 2019

Personalization is Key to a Successful Digital Presence

In an everchanging, expansive digital world making your digital presence stand out can feel challenging. Many brands struggle with creating a marketing strategy that sets them […]
January 16, 2019

5 Social Media Trends to Watch in 2019

The days of treating social media like an afterthought are long gone. With increased development and release of new business tools, it’s essential for business owners […]
December 19, 2018

How to Market to Last-Minute Holiday Shoppers

It’s no secret that the holidays boast impressive sales numbers every year and 2018 is no exception. This year, retail sales are expected to top $1.1 […]
November 26, 2018

4 New Features to Market Your Business on Instagram

When it comes to marketing your business on social media, Instagram has a lot to offer. Not only did the social media giant achieve a major […]
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