Out of all the websites in the world, more than half use Google Analytics – and for good reason. Google Analytics is a free (yes, free) digital marketing tool that allows businesses to track important metrics on their websites and provides valuable insight into consumers’ online behavior. If you have yet to install this powerful tool, the time is now. Here’s why:
WHO is your audience?
So, you have a beautiful, functional website and you know it’s generating traffic, but who, exactly, is visiting? Google Analytics takes a deep dive into your site’s visitors, allowing you to gain a better understanding of who’s engaging with your business online. Valuable insights, including age, gender, interests, and location, can be evaluated and analyzed to aid in the development, or tweaking, of your digital marketing strategy. With Google Analytics, you’ll not only be able to determine if your target audience is visiting your website, you can also determine why or why not.
WHERE are they coming from?
After learning who your site visitors are, the next step is to see where they’re coming from. Google Analytics provides acquisition information for all of your possible traffic sources, as well as which devices consumers are using to gain access to your site. With this information in hand, businesses have the inside scoop on how to optimize their marketing strategy to generate online traffic. You can see if your social media campaigns are driving traffic, if referral links are bringing visitors to your site, which search engines are most effective, and more. Google Analytics eliminates the guesswork, providing businesses owners with solid data to make informed digital marketing decisions.
HOW are they behaving?
Now that you know who your visitors are and where they’re coming from, it’s time to look at how they’re behaving once they land on your website. The behavior analysis portion of Google Analytics is arguably one of the most important features, as it can evaluate how effective your website truly is. With this tool you can see where users are dropping off, giving you the ability to take corrective action.
Google Analytics also allows you to view your website in real-time, which means you have a front-row seat to witness the user journey. This feature is even more crucial for e-commerce websites, as business owners can review shopping patterns.
And a lot of extras…
Beyond insights into your audience, acquisition, and behavior, Google Analytics is packed full of additional features and functions that allow you to dive even further into what makes your consumers tick. Features such as multi-channel funneling, conversion set-ups, custom analysis, and more are all ways business owners can gain clarity when it comes to online user behavior.
Google Analytics is a powerful tool for monitoring the effectiveness of your digital marketing strategy, providing insight in what is working and more importantly, what isn’t. By identifying issues, businesses have the option to explore unique, effective solutions to optimize online traffic and improve your overall online presence. If you’re ready to talk website strategy and Google Analytics, contact Business House today!
